The Economics of Wheat in Australia Essay Example | Topics and Well Written Essays - 1000 words

The Economics of Wheat in Australia - Essay Example The essay "The Economics of Wheat in Australia" discusses the macroeconomic aspects of wheat production and consumption in Australia. The crop is grown on a large scale basis and accounts for a significant percentage of the global wheat exports. About 25,000 out of the 121,000 farms in Australia have wheat as one of the major crops planted by farmers. Crop land devoted to wheat in the country averages 2,250 acres. Domestic demand and consumption of wheat in Australia is much less than the country’s production. While the country accounts for only 3% of the global wheat production by volume, it meets 18% of the global export value. Clearly, the country exports a larger percentage of the cereal than the fraction of world’s wheat it produces. The Australian Bureau of Statistics noted that the country produced wheat worth $5.6 billion in the financial year 2003-2004, which made up 15% of all farm production in value. Over 60% of this was sold in overseas markets, underscorin g the significance of the country as a major player in the global wheat market. According to the Australian Bureau of Statistics, wheat accounted for 22% of the total crop production for the country in 2010. The volume of wheat produced in the country has been rising over the last four decades. Australia has a GDP ($ 999.6 billion; the equivalent of USD 1454 billion) and a GDP growth rate of 2.4%. Inflation (CPI) stands at 2.5% while unemployment is at 5.6%. Â  Statistics show that the GDP growth rate fell by a small margin towards 2015.

Shadowing experience Assignment Example | Topics and Well Written Essays - 500 words

Shadowing experience - Assignment Example Developmental aspect includes the school curriculum, individual students and the society development. In most cases, they act as change agents in the schools. They provide feedback to the students on the progress of their children. Also, she acts as the consultation head by working with the teachers and the administrators to meet the students needs at all levels of education (Wicks 56). They help students in different areas including ensuring that the students are more productive adults of tomorrow. They help students to achieve their academic goals and also their career and social development. They enhance the students learning processes in academic, personal and social development. Students get desired competencies that provide all students with the skills, right attitudes and knowledge appropriate for the students development. Most of the developmental needs are developed alongside the school programs (Patterson 88). The counselor was able to handle people from different societies and background. The most interesting thing is that she was able to advise a student who was infected with HIV/AIDS. He was able to train and bring back the student to the right attitude. The students were positive about life. It was my first time to get an HIV/AIDS individual being able to appreciate their status. One of the impressive things is that the counselor was able to impact the students with the right attitude. All the students had a positive attitude towards mathematics and science subject unlike other schools in the same locality. Also, she spent most of her time with the students to impact them with the right morals. There was an interactive forum that ensured students aired out their issues. This acted as a basis of identifying the students challenges in school. The challenges identified enabled the parents and teachers to manage the school (Patterson 88). Most of the issues that I need to learn about includes different ways and techniques of changing the

Case Study On Marketing With Facebook

Case Study On Marketing With Facebook 1. Introduction What makes Facebook so successful and why it is used by all companies today for marketing? These are the two questions are going to be answered in this paper. There are other social networks available like Friendster, Orkut, Myspace etc. still Facebook is preferred due to the number of users using Facebook, amount of customization provided and peer pressure to stay in competitive in the market. With more than 500 million users and many adding many more adding every day, Facebook has become the preferred choice of marketers who are looking for more innovative ways to outsmart their rivals in all fronts. Mark Zuckerberg is the founder of Facebook and it was started in 2004. It was open to all users worldwide in 2006 and it has grown in such a speed that if Facebook was a country it would have been 6th most populated country in the world. According to marketingcharts.com, US market share of Facebook in Social networking websites and forum is 61% of the total market share is for Facebook. 1.1 What is Facebook? Facebook is a social networking site which was started in 2004 by Mark Zuckerberg. It has 500 million active users. Any person who is 13 years old or more and who have a valid email address can create a user profile in Facebook. Users can create a profile page, add others users in Facebook, can add their common interest groups, communicate with each other, can share photos etc, see news feed, applications etc. According to December 2010 report of Alexa.com an Internet market research company, Facebook is the second most visited website in the world just behind Google. To visit Facebook visit the link www.facebook.com and it looks as shown below. 1.2 Introducing Facebook Marketing to Business The question all the companies ask is how it will help them. What will be ROI on investing in Facebook for marketing? Anyone can create a Facebook page, but an official representative of a business can create a Page and can serve it as an admin to the page. Admin can have security given to the Page like approval needed by admin to join the page or denying permission for user from a particular demographic region. Pages are designed to provide basic information of the page and can have discussion boards, ability to comment by user assessing the page and also uploading user generated contents. Benefits for Business to Consumer marketers are that they can use this page to generate more interests in their customers. B2C were the first marketers to realize the potential of using Facebook for marketing as they can use this page to generate interests in their new products, or generating news feed using user participation which allowed them to generate more participation and also word mouth to increase their popularity. It also allowed company to improve companys search engine rankings. Benefits for Business to Business Marketers are using Facebook as a feedback loop where customer can ask any questions or can participate in appreciating a product which will help to leveraging new customers. It can also used by Big companies to share knowledge and help employee communication. To create a Page in Facebook Page, go to http://www.facebook.com/pages and give the necessary details required. 2. Using Facebook in business 2.1 Creating a Page for Business Before you can start marketing in Facebook, you need to be part of Facebook user community. It gives lot of opportunities to organizations to get exposure. In Facebook, your ability to connect and influence the users can be the main factor in success or failure in achieving your objectives. Unlike other marketing fronts, marketing with Facebook is a 2 way model where customer and companies can communicate and share the ideas. You can create an account in Facebook by going to the home page of Facebook which is www.facebook.com. When creating a Page in Facebook main thing to note will be what is the objective of the page and how can you achieve your objective. Facebook doesnt limit the number of users who can become fan of your page. To access a page, the users must become fan of the page. It is a term used by Facebook for the users to connect to a particular page. 2.2 Creating a Facebook Marketing Strategy First step for creating a Marketing Strategy would be to have a nice Facebook page. Facebook pages come in three categories. Local: These pages are for business that would benefit from a strong local market presence. A restaurant or a cafà © can be example for the same. Brand, Product or Organization: These pages are for larger businesses which can include also non-profit organization. Example for the same would be SAP, Versace, and Red Cross etc. Artist, Band or Public Figure: These pages are used by popular artist or celebrities. Barack Obama and Kraftwerk can be good examples for the same. The best way to create a good Facebook page would be to keep some points in mind like keep it simple, fresh, specific to the product or company and main would be to think about the fan base. If these points are considered thought fully we can create a very good page. Please see an example of a page. This is a Facebook page of Nike football Deutsch. You can create a page by going on the link http://www.facebook.com/pages and once created we can start with customizing of the page. Apart from some basic element we can customize Facebook according to our liking. There are many tabs which are present in your page like wall tab where users can comment on your page, Info tab is used to give information about the company, and other tabs can be used according to companies requirement. For example we can have event tab where we can show upcoming event of the company or products, some other tabs are videos tab and photos tab. You can also have applications in your tab. We can have discussion tab for users to use effectively communicate about our existing product or upcoming products. Once we have created a page, next step would be to think about the privacy. We can have different privacy ranging from limiting users from a certain demographic area to limiting users based on age group. 2.3 Advertising your Facebook page Now that we have created a page, we need to advertise our page. We need to have more user interaction in our page that gets noticed. There are many ways to promote our page in a smart way. The following are the smart ways to promote. Adding Application One of the ways is to add application to our page. We can do by posting in our wall and also in the news feed of users who are there in your page. Facebook has different apps for different categories like Business, Entertainment, and Sports etc. Posting information We can post some link of the company newsletter or blogs which are interesting news about your company or business. Commenting on Discussion tab By commenting to members discussion or your page shows that you are engaged in the feedback and this adds value to the discussion. This will make your customers more eager to discuss various things and will show your transparency. When a user become fan of our page, it is shown on their wall and can be seen by others who have not seen your page and this can help in promoting your page indirectly and this can be effective as this can be a way for endorsement of our product or business. 3. Strategies for Advertising Success There are different ways to advertise in Facebook. Some of the key strategies are as follows. Our marketing strategy should be based on following objectives like Building brand awareness, Increasing Sales, and active participating in discussions with the customers. 3.1 Different Advertisement Strategies Building brand awareness A brand is something how you define your business or product. It is a major factor in defining marketing goals which can help in creating more brand awareness in our existing and potential customers. Here you can discuss with your customers to know about customer needs. You can promote about your presence in Facebook by using your company website or using printed newsletter. You can also sent email to people who are not in Facebook about your page. Increase Sales Main aim of advertising is increasing sales. Facebook page can be used to promote various offers and discount in your products. You can have a link in Facebook which will lead the customers to your company website where they can read more about special offers and various things about your brand. Facebook Marketplace can also be a nice place to advertise if your products are tangible goods. You can have some exclusive events to Facebook customers using events tab. This way you can show them you are taking the Facebook customer seriously and it can also increase the fans for your page. Participating in discussion You can discussion with your customers from your page. There is a discussion tab which can be used for many things. We can use these results when we are thinking about launching a new product. Facebook ads are like online banner ads. But here when a user clicks on the ad it will redirect them into your page, Facebook ads are made of image, some information and a title. Ads on Facebook are purchased with pay for clicks (CPC) and pay for impression (CPM). You can buy Facebook ads by going on the link www.facebook.com/advertising. If you go to the link you can make the advertisement. You can have your specification listed like what demographic region you are targeting and other specifications are needed and then Facebook will calculate the cost for the advertisement. Below is the way how you can create an advertisement on Facebook. Next step in advertising on Facebook is deciding on the budget you want to spend on advertising. For example, a Blog will cost nothing, a podcast can cost around $2000 but for advertising using Facebook is free unless you add some apps or have dedicated advertising created using Facebook advertising. The real cost of creating a steady stream of content in your website which has to be managed. 3.2 Buying and Selling in Facebook Marketplace This is a free service from Facebook where you can buy and sell products. Here users can have classified ads for the following category like For Sale, Housing, Jobs, Rentals etc. We can access this website from the link www.facebook.com/marketplace which is as shown below. Here we can sell anything which is advertising our Tangible goods. This can be a good way for selling goods as this is free service and we dont need to spend any money on the same. So whatever goods sold in this way can be added to our profit. 4. Facebook Viral Marketing Facebook Apps have become the most important tool for the marketers. There are more than 52000 apps in Facebook according to Facebooks Statistics. Facebook apps are the software application that we can integrate in our Facebook page or profile which can add a unique personality to our page. We can either create our own apps or we can use other apps. There are many apps which is available for free and also we can have a pay per install model. In this model we need to pay when a user installs the apps. To see the list of apps go to the link www.facebook.com/apps/directory.php which can seen as below. There are different categories of apps available and we can select apps according to our needs. 4.1 What is Viral Marketing? Viral Marketing means how your marketing suddenly gets popular among the customers. The sudden rise in popularity of your brand can be termed as viral. When you offer good incentives, customers get excited and through word of mouth your brand will get popular. 4.2 Different ways to promote Facebook Viral Marketing The main aim of viral marketing is to create more brand awareness and to increase sales. Keeping this in mind, we can have Contest, free gift etc. In the end we can have more customers visiting our Facebook page and also can visit our company website. We can have the following things keep in mind while making the promotional contest. Keep it simple Keep the competition simple. Dont try to put complicated rules. If the competition is simple more users will try the contest. Offer an exciting price Customers are always excited when the price you give is nice. Better the gifts more customers will try the contest. Price neednt have to be pricey. We need to think about giving some unique prices like pre event party tickets, meeting a celebrity or putting the winner in companys new advertisement. Use existing fan base Getting noticed with a promotional event is the hardest part in Facebook contest. You need to promote this event using your company website or through the Facebook pages wall etc. Run the promotional event for a month The promotional event should run for at least a few weeks up to a month. We need time for word of mouth advertising. The more time we keep the promotional event active more users will check the event. But it also has some drawbacks like it shouldnt be running for more time as it can also have a negative feedback from the customer as they might think we are not updating our Facebook page regularly. Integrate it with media campaign This is the most important part for making the event successful. We need to promote the event on our company website and other mediums through which we do our advertising. In this way we can have more users using this event and we will also generate a viral effect. We can use Facebook ads to promote our event which can be visible by larger audience and we can be sure of the event turning out to be a large success. There were many companies who tried to use this promotional event for getting popularity increased. The best example for the same is recent promotional campaign launched by Burger King. In this campaign they asked all the users to delete 10 friends from their friend list to get a free whopper burger from Burger King. This promotional event became so popular that they had to shut down the event. These are just examples which show that you dont need to spend high money or give away cost prices to attract more people. We can use surveys to collect statistics for market research. This can be done in Facebook and it will also be more cost effective and accurate than the normal way to data gathering. There are many free Facebook apps available for survey like Polls, Daily experience survey, YouGov etc. We can use these survey apps integrate into our page and can be used effectively to know more about what customer thinks about our brand and can interact with them directly to find more ideas for improvement. Below is one of the example of how survey application look like. We need to join this application to add this to our page. You can use Facebook connect to have broader reach of the viral marketing to Third-party websites, devices or applications. Facebook connect was launched in December 2008 and since then more than 15000 websites, application and devices have implemented it successfully. Facebook connect is a feature through which you can extend your Facebook platform to other websites and ask Facebook users to use their login of Facebook to connect to that Facebook- Connect enabled website. The best of Facebook Connect is that it is free of cost. The main feature of Facebook Connect is that using this facility, Facebook users can interact on other websites which will be reflected in the Facebook. The best part of Facebook Connect is that it eliminates the users from registering to a new website for accessing them. This makes users more convenient to surf your websites, blogs etc. For example, if you want to upload or wanted to comment in CNN.com previously it was necessary to have a username and password but now using the Facebook connect facility users doesnt need to have a registered account with CNN. If you have a Facebook account you can directly access the website by giving your Facebook account details which is shown as below. To integrate this Facebook connect feature to a website, we must register and receive an API (Application Programming Interface) key via Facebook Developer Apps page. To get more insights of Facebook Connect visit the following link http://developers.facebook.com/docs/guides/web. It is free to register for a Facebook API key. Once we have the API Key, we can create a Facebook app and configure it to point it our website. This is termed by Facebook as Callback URL field. The above mentioned features are mainly responsible for creating Viral marketing of our brand. This if done properly can surge our sales to amazing levels. 5. Social Media Optimization (SMO) In the last couple of years search engine has become an important tool for online business but these days Social media optimization (SMO) has become most popular techniques to promote products and services in the market by the mediums of various social media book markings and Facebook has provided a unique and new medium for the marketer to innovate and reduce their cost of advertising. Search engine optimization techniques can be broadly classified into two Categories into two which are on-page optimization and off-page optimization; these techniques are very helpful for improving traffics for a website. Some point should be included in social media optimization Know how to target your audience create content create a SMO strategy Book marking and tagging Increase your link ability SMO should be a continuous process 6. Advantages of using Facebook in Business Facebook platform has turned out to be one of the most powerful platforms for business since the invention of Adwords by Google. Below are the key benefits of using Facebook. More Activities in our Facebook page can work as a SEO for search engine Any users in Facebook can find about our brand with the help of Facebook page. Marketing is not limited to a demographic region in Facebook Attracts more Clients Run promotional events for Fans Can Sync our company website to our Facebook Blog Can deal with unsatisfied customer more conveniently 7. Conclusion As we can see marketing with Facebook can never be termed as highly complex thing. It is simple and easy way to attract more customers in this modern competitive world where competitors are constantly trying to outsmart their rivals to gain more market share. Creating a Facebook page is a free and easy way to increase your visibility of your brand. Using different techniques like Events, Facebook Ads, Promotion, Discussions and all a company can increase their reach globally. There are more than 500 million of users and to advertise to these users using old marketing way of TV, Radio and all can be very expensive. So this is a cost effective and latest way to improve your Sales using the latest technology trend which is Facebook.

Women in Movies Essay -- essays papers

Women in Movies Since the 1940’s, movies have predominately portrayed women as sex symbols. Beginning in the 1940’s and continuing though the 1980’s, women did not have major roles in movies. When they did have a leading role the women was either pretreated as unintelligent and beautiful, or as conniving and beautiful: But she was always beautiful. Before the 1990’s, men alone, wrote and directed all the movies, and the movies were written for men. In comparison, movies of the 90’s are not only written and directed by women, but leading roles are also held by older and unattractive women. In this paper I will show the variations and growth of women’s roles in movies from the 1940’s though the 1990’s. In the 1940’s women did not have predominate roles in movies. In the few movies that were based around women, the woman’s character was written by a man, and the woman was portrayed as a sex symbol. In the movie Double Indemnity, a woman named Phillis is plotting to have her husband killed because she wants to collect his life insurance and be freed from an unhappy marriage. She uses her sexuality and good looks to convince Walter Neff to help her in her scheme. In this movie, Phillis is a beautiful, sexy, conniving killer.In the end, however, because she does not have the heart to kill her husband, the audience is supposed to redeem her conniving image. In the 1940’s movie Gilda, the women has two different stereotypes. The first stereotype is a beautiful sex goddess. She is so beautiful that any man would love to be with her. The second stereotype parterres her as a scorned women. After a past relationship with a man named Johnny has left her angry, she reacts by trying to make him jealous by having affairs with other men. Through out the movie Gilda marries Johnny ‘s boss and then cheats on him a few times. Even though Gilda does all of this by the end of the movie Johnny forgives her and once again turns the women’s life into something meaningful. These two movies party two women who act very much alike. They both use their sexuality to get men to give them what they want. In the 1950’s women are either sex goddess or homemakers, but they are both looking for husbands. In the movie Gentlemen Prefer Blondes, the women are blonde, beautiful, and voluptuous. They are so beautiful that when they walk into a room the men dr... ...end of the movie the fall in love. This movie portrays a woman having a horrible life until a man comes along and gives it meaning. The latter 1990’s have brought many wonderful movies to theaters worldwide. More movies now are about women and their lives. The movie G.I. Jane is about a women who goes through navy seals training. She is picked out of many women to go through this training. She is chosen because she is pretty and feminine. She proves herself by successfully completing her training and becoming a navy seal. Although she is a strong woman and she is not supposed to be a sex symbol, she is still shown throughout the movie with little clothing. The movies are different from movies in the 1940’s because women are taking different roles than that of the homemaker or the slut. Now men find women who are strong physically and mentally. Women’s roles in movies have changed dramatically throughout the years. In the 1940’s women’s characters were stereotyped as sex objects. In the 1990’s women’s characters are stereotyped to be strong individuals. I am glad that women’s characters are now portrayed as they truly are, and not how men think they should be. Women in Movies Essay -- essays papers Women in Movies Since the 1940’s, movies have predominately portrayed women as sex symbols. Beginning in the 1940’s and continuing though the 1980’s, women did not have major roles in movies. When they did have a leading role the women was either pretreated as unintelligent and beautiful, or as conniving and beautiful: But she was always beautiful. Before the 1990’s, men alone, wrote and directed all the movies, and the movies were written for men. In comparison, movies of the 90’s are not only written and directed by women, but leading roles are also held by older and unattractive women. In this paper I will show the variations and growth of women’s roles in movies from the 1940’s though the 1990’s. In the 1940’s women did not have predominate roles in movies. In the few movies that were based around women, the woman’s character was written by a man, and the woman was portrayed as a sex symbol. In the movie Double Indemnity, a woman named Phillis is plotting to have her husband killed because she wants to collect his life insurance and be freed from an unhappy marriage. She uses her sexuality and good looks to convince Walter Neff to help her in her scheme. In this movie, Phillis is a beautiful, sexy, conniving killer.In the end, however, because she does not have the heart to kill her husband, the audience is supposed to redeem her conniving image. In the 1940’s movie Gilda, the women has two different stereotypes. The first stereotype is a beautiful sex goddess. She is so beautiful that any man would love to be with her. The second stereotype parterres her as a scorned women. After a past relationship with a man named Johnny has left her angry, she reacts by trying to make him jealous by having affairs with other men. Through out the movie Gilda marries Johnny ‘s boss and then cheats on him a few times. Even though Gilda does all of this by the end of the movie Johnny forgives her and once again turns the women’s life into something meaningful. These two movies party two women who act very much alike. They both use their sexuality to get men to give them what they want. In the 1950’s women are either sex goddess or homemakers, but they are both looking for husbands. In the movie Gentlemen Prefer Blondes, the women are blonde, beautiful, and voluptuous. They are so beautiful that when they walk into a room the men dr... ...end of the movie the fall in love. This movie portrays a woman having a horrible life until a man comes along and gives it meaning. The latter 1990’s have brought many wonderful movies to theaters worldwide. More movies now are about women and their lives. The movie G.I. Jane is about a women who goes through navy seals training. She is picked out of many women to go through this training. She is chosen because she is pretty and feminine. She proves herself by successfully completing her training and becoming a navy seal. Although she is a strong woman and she is not supposed to be a sex symbol, she is still shown throughout the movie with little clothing. The movies are different from movies in the 1940’s because women are taking different roles than that of the homemaker or the slut. Now men find women who are strong physically and mentally. Women’s roles in movies have changed dramatically throughout the years. In the 1940’s women’s characters were stereotyped as sex objects. In the 1990’s women’s characters are stereotyped to be strong individuals. I am glad that women’s characters are now portrayed as they truly are, and not how men think they should be.

The Girls in their Summer Dresses

â€Å"The Girls in their Summer Dresses† by Irwin Shaw is about romantic love, fidelity, and marriage. The story is about Michael and Frances, a rich, young, outgoing couple living in midtown manhattan, who's marriage is going downhill because of Michael's desire for other women. Eventhough Michael has desires for other women, his wife, Frances, is unable to do anything about it because of society's stagima. Also due to the time period the story was written in, divorce was considered a really bad thing. Throughout the story we discover how Frances loves Michael so much, but Michael does not love her. Michael being totally disrespectful puts their marriage in jeopardy. There are many points in the story from which we find out that Michael does not love Frances. Firstly, Michael disrespects Frances by looking at other girls. If he really love her, he should show respect and pay attention to her instead of looking at these other women on the street. Even when he is with his wife he looks at other girls. Who knows what he does when she is not with him, even though he says he hasn't touched any women in past five years since he is with her? Who knows! He isn’t even afraid for a single minute that his wife is walking with him and he shouldn’t watch other girls. He still think that he is macho guy according to the story â€Å"I am the envy of all men between the ages of fifteen and sixty in the state of New York.† He forgets his wife, his love. He didn’t even care once about what she will think about. He was totally not in love. They don’t have mutual understanding at all. Second, not that Michael is unfaithful now but as he said he could be in future. When they are having the discussion at a bar on 8th street, Michael tells Frances that he not only looks at pretty women on street but also fantasizes about being with them. He tells her â€Å"I love you, but I also want them.†(Shaw 8) This is no way to express that your love someone. This is considered cheating and obviously if there is cheating than there is no love at all. Furthermore Michael does nothing when Frances is crying face down into her handkerchief. â€Å"Michael didn't say anything. He sat watching the bartender slowly peel a lemon.†(Shaw 8) This shows that Michael does not care about Frances' feelings. It looks as though for Michael the relationship is based on physical appearance because even after a long discussion at the bar when Frances got up from the table, â€Å"Michael watched her walk, thinking, what a pretty girl, what nice legs.†(Shaw 9) If Michael really loves Frances he should try to see her inner feelings instead of her physical appearance. On the other hand, Frances being a good wife loves her husband. She tells him â€Å"Lets just hang around with each other. You and me.† This proves that she like being with him. She also has respects for him. Unlike Michael who is always looking at other girls she tells him she hasn't looked at another man since the second time they went out. Moreover, we find out that she truly loves him when she says â€Å"I'd do any damn thing for you.† This shows that she is a good wife deeply in love with her husband. Frances being respectful, faithful, and loving proves that there are no complaints about their marriage from her side. In the ending, the most effective part of the story, we see how a women at that time period could not do anything to solve the problem but instead deal with it. Frances ends up calling the Stevensons instead of asking for a divorce. She could not be divorced because the society wont let her live. People will look at her with bad eye. Her love for Michael fades away because he shows neither commitment nor love. who would love someone that wants to be with someone else, especially after finding it out? Overall it seems as though Shaw is trying to tell the reader that not all marriages are same. He shows how for some, marriages are build with honesty, fidelity and love while for others, it's just about physical apperance. And yes, time period is definately a matter.

How Does Architecture Create Memories?

Memory AND ARCHITECTURE How does architecture make memories? Should it non be the most of import undertaking of it beyond signifier and map? Introduction Architects from rather some clip have started speaking about making â€Å"a sense of a place† by supplying an environment which is experiential and has a sense of belonging. â€Å"Sense of a topographic point goes manus in manus with making memories† ( Lehmon, 2008-2010 ) as written by Maria Lerena Lehmon in her article â€Å"sensing architecture† . Further lucubrating on the subject she says our memory of events may depend upon a strong sense of topographic point, and by extension, our sense of topographic point may be influenced by the unity of memories formed at that place. The memory of an event or a occurrence ever has a environing background or a physical built around it. If this background has a peculiar character or a sense attached to it so it helps the memory of that event/experience grow stronger. The term â€Å"physical background† is non limited to the difficult physical stuffs used but besides to the infinites they generate and the manner our senses respond towards these assorted elements and the manner these stuffs and infinites alter and determine our centripetal perceptual experience. Why is it easier to retrieve certain paths as compared to the others, is it because they have less figure of bends or is it merely because one can tie in with them more easy? I live in Jasola Vihar in New Delhi and why is it so that every clip I guide person to my place I end up stating them that I stay in the â€Å"grey DDA flats near Appolo Hospital† ? It’s an unnoticed attempt of making a sense of association with the milieus, be it a land grade or a curious character of a topographic point ( sense of a topographic point ) . It is now in the universe of globalization that we, in the name of braking boundaries have decided to allow travel of our individualities as good.With the planetary architecture picking up its gait it is going hard to separate between topographic points and hence the formation of a strong association and an irremovable memory of topographic point is being put at serious hazard. Here is an illustration of Tokyo ( left ) and Chicago ( right ) , two metropoliss from the opposite corners of the universe yet difficult to separate. Fig. 1 Fig. 2 ( Anon. , 2014 ) ( Anon. , 2014 ) Here is another illustrations of Venice ( left ) and Banaras ( right ) , two metropoliss holding certain characteristics in common but yet they stand with independent individualities and honest to the memories and associations attached to them. Fig. 3 Fig. 4 ( ( ALAMY, 2014 ) ) ( Sharma, 2010 ) NEED IDENTIFICATION Human memory has been the reply bank to some basic inquiry related to our being every bit good as to some complex inquiries related to our journey through ages. â€Å"Memory† has ever been of import in the universe of treatments non merely because it is the â€Å"record keeper† of events but besides because it is a supplier of individuality. It is our memory that tells us where we belong and where we come from. Architecture on the other manus has ever been one of the strongest defenders and projectors of a certain individuality ( belonging to a certain clip and topographic point ) . Therefore this survey is meant to place and convey out the elements of the built that really formulate a certain association and a sense of perceptual experience amongst the experiencers, taking us to admit the strength of architecture in traveling beyond signifier and map and arousing our centripetal perceptual experiences for supplying us with a memory of the â€Å"self† . Scope The survey shall cover the usage of the centripetal variety meats in the apprehension of different infinites both at the colony degree and at single infinite degree. It shall be a comparative survey between different places/spaces on the personal interview footing sing topographic points in India. Restriction Memories of topographic point are normally subjected to personal perceptual experiences and readings and hence to generalize a decision is in uncertainty. A figure personal interviews will be the best possible agencies to average out a sense of a topographic point and to enter how certain characters of the same topographic point are in common in the memories of different people. Methodology The bing literature predominating on memory and architecture shall be identified, gathered and reviewed. The reappraisal shall with an armory of theories and thoughts that have been contemplated on the topic in the yesteryear. The survey shall so be applied to the Indian context. The acquired cognition through the literature study shall be used to place peculiar instances in India taking an illustration of an old town of Bilgram and the metropolitan Delhi. A close survey of both the colony shall be done at the macro and micro degree saying illustrations that can clearly reflect the theories derived from the literature study. The instance surveies shall so be closely looked upon and scrutinised and be written about. Finally the subject of memory and architecture shall be discussed with a practicing designer and his/her positions shall be acknowledged and documented. All consequences learnt shall so be compiled with a successful effort to deduce to a decision in the terminal. HUMAN MEMORY AND ITS WAYS WHAT IS MEMORY? The mental module entering the past experiences based on the mental procedure of acquisition, retaining and remembering ( Oxford lexicon ) . But is this it? Let us get down with a brief apprehension of the types of memories that exist and the procedure of their formation. Fig. 5 ( mastin, 2010 ) What we by and large perceive as memory in our twenty-four hours to twenty-four hours lives is really the long term memory but there besides exist the centripetal memory and the short term memory, which normally go unnoticed by us in the haste of our mundane lives. Every event/incidence goes through a enrollment procedure in our sensory and short term memory foremost, before being stored for good in our long term memory. Therefore the stronger the impact of an event on our sensory and short term memory the better are the opportunities of that event being remembered for a life time ­Ã‚ ­ . SENSORY MEMORY Centripetal memory is what we relate to ‘perception in an instance’ . It is the shortest signifier of memory generated at a automatic rate through any of our five senses of odor, sight, hearing, gustatory sensation and touch. The clip span of such memory is non more than 300-500 msecs and upper limit to a 2nd ( rare instances ) and therefore it is more of an inherent aptitude based memory. Our encephalon is trained to register merely a selected portion of the information which has the opportunities of being utile in future and therefore most of the clip our centripetal memory goes live. For an event or an experience to hold an impact on our memory at the sensory ( instantaneous ) gait it needs to hold a really strong contact with our either of our five senses. ( mastin, 2010 ) Like for illustration: when you do a trek to Kheerganga through those thick woods and the soft slippery Shivalik mountains of Himachal Pradesh you can ne'er think what will come next and so all of a sudden you enter into this huge vacant vale perfectly untasted and pure, surrounded with immense mountains all about and you stand in the in-between lick a pinpoint of dust. Or when in the metropolis of Ajmer, you decide to go all the manner up to the Taragarh garrison, off from the pandemonium and the hustle hustle of the metropolis. You reach the top and so you look back, down onto all the flashing visible radiations and a immense nothingness ( the lake ) amongst them, the contrast and the astonishment, can non be ignored. Or when you enter the edifice of the National Institute Design ( Ahmedabad ) through its low tallness reception/gallery/display country and you all of a sudden happen yourself into this immense courtyard where the edifice merely opens itself to you, the courtyard filled with cold visible radiation and a immense tree turning right in the center of it. Or for that affair the same edifice pull offing to keep the sensitiveness towards the natural environment to an extent that we can happen alien birds like Inachis ios rolling in the campus like pigeons in Delhi. Such experiential topographic points do non necessitate a long procedure of recollection and acquaintance to develop an association and a lasting topographic point in 1s memories. These brushs generate a sudden daze, opening themselves as a surprise box and acquire absorbed by 1s centripetal perceptual experience, immediately lodging to his/her memory. But the restriction of such a memory is that it can merely be generated with a first-hand experience as it requires the response of our senses in the purest signifier which can merely be generated when we ourselves are physically involved in the event ( shabeeb, 2014 ) Short-run MEMORY ( WORKING MEMORY ) The following phase of our memory procedure is the short-run memory or the on the job memory, working on the footing of impermanent callback. It is the memory formation working analogue with the apprehension of the event. We can take reading as an illustration. When we read, in order to understand the sentence we are reading we need to retrieve the old sentence we merely read. Brain is fundamentally remembering the prequel and understanding the subsequence at the same clip, but the encephalon can be forced to switch the sentences to the slot for long term memory be insistent readings or by calculated effort to consciously retrieve the reading through concentration and apprehension. ( mastin, 2010 ) This is how our encephalon processes pilotage, be it through pages or through roads. So why is it that we remember certain paths clearly and be given to bury certain once more and once more? There can be two replies to this inquiry: Either we travel a certain path more often so the repeat or the timely reoccurrence of the same event makes it stick to our long term memory. Or while going through certain paths we witness such landmarks which merely can non travel unnoticed and they at the same time form a mental map of our path. Metro Stationss in Delhi are a perfect illustration of this. They non merely ease the users of the tube but besides end up steering many going on the roads. The cut to Preet Vihar where my uncle corsets is right opposite the pillar figure 100 of Anand Vihar metro line. Now how do I retrieve this? Equally shortly as I made the bend into Preet Vihar through that dense, confounding route of Anad Vihar my encephalon tried to at the same time remember the most high and the closest thing around which my sense of sight absorbed. The pillar figure 100, written with black in a xanthous circle on a gray concrete pillar. Long-run Memory Long-run memory is, evidently plenty, intended for storage of information over a long period of clip. Despite our mundane feelings of forgetting, it seems likely that long-run memory really decays really small over clip, and can hive away a apparently limitless sum of information about indefinitely. Indeed, there is some argument as to whether we really of all time â€Å"forget† anything at all, or whether it merely becomes progressively hard to entree or recover certain points from memory. Short-run memories can go long-run memory through the procedure of consolidation, affecting dry run and meaningful association. Unlike short-run memory ( which relies largely on an acoustic, and to a lesser extent a ocular, codification for hive awaying information ) , long-run memory encodes information for storage semantically ( i.e. based on significance and association ) . However, there is besides some grounds that long-run memory does besides encode to some extent by sound. For illustration, when we can non quite retrieve a word but it is â€Å"on the tip of the tongue† , this is normally based on the sound of a word, non its significance. Long-run memory is frequently divided into two farther chief types: explicit ( or indicative mood ) memory and implicit ( or procedural ) memory. Declarative memory ( â€Å"knowing what† ) is memory of facts and events, and refers to those memories that can be consciously recalled ( or â€Å" declared † ) . It is sometimes called expressed memory, since it consists of information that is explicitly stored and retrieved, although it is more decently a subset of expressed memory. Declarative memory can be farther sub-divided into episodic memory and semantic memory. Procedural memory ( â€Å"knowing how† ) is the unconscious memory of accomplishments and how to make things, peculiarly the usage of objects or motions of the organic structure, such as binding a shoe lace, playing a guitar or siting a motorcycle. These memories are typically acquired through repeat and pattern, and are composed of automatic sensorimotor behavior that are so profoundly embedded that we are no longer cognizant of them. Once learned, these â€Å" organic structure memories † allow us to transport out ordinary motor actions more or less automatically. Procedural memory is sometimes referred to as inexplicit memory, because old experiences assistance in the public presentation of a undertaking without explicit and witting consciousness of these old experiences, although it is more decently a subset of inexplicit memory. 1|Page

Web Usability Revisited

Web Usability Revisited Web Usability Revisited Web Usability Revisited By Sharon If youre reading every word of this post, then youre in the minority. More than ten years ago, usability expert Jakob Neilsen published a paper called How Users Read On The Web. He began the paper by saying: They dont. Butterfly Readers Instead web users flit about like butterflies in a garden, pausing at anything that takes their interest. So what does that mean for people who are writing web content? It means that we have to write differently from the way we write for print. Heres a recap of Neilsens advice, which is still relevant, in my opinion. Keep It Short Since people arent going to read a large block of text, then theres no point in having one. A typical web page has more in common with a news story than a magazine article. Its short and to the point anywhere from 250 to 500 words, as a rough guide. Longer articles tend to be broken into several pages, and theres no guarantee that a reader will get past the first page. Inverted Pyramid That leads to the next point, structure. Use the inverted pyramid. That means putting the key information at the start so that readers will get the information you want them to have. If you were writing for print, this information might be your conclusion. For the web, you need to tell readers up front. One Point Per Paragraph If you manage to hook the reader, then theres plenty of time to expand and to tell them why you reached your conclusion. But you have to do it gradually, using a single point per paragraph. Within each paragraph, make the first sentence count if you want readers to get to the second. Use Signposts One way to slow readers down and make them look at your content is to use signposts, such as sub headings, bold text and bulleted lists. These make it easy for web readers to scan the text, but also make them stop and look further. Finally, Neilsen highlights the value of linking out. In part, this provides something else to make readers stop. Links also establish your credibility because they show that you have done some research. Neilsen went on to publish many more columns on web usability, which discuss other aspects such as using images, but I believe the basic advice is a good starting point for all web content writers. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Fly, Flew, (has) FlownFlied?5 Brainstorming Strategies for WritersInspiring vs. Inspirational

Critiques Definition and Examples

Critiques Definition and Examples A critique is a formal analysis and evaluation of a text, production, or performance- either ones own (a self-critique) or someone elses. In composition, a critique is sometimes called a response paper. When written by another expert in the field, a critique can also be called a peer review. Peer reviews are done to decide whether to accept an article for publication in a scholarly journal or, in an education setting, can be done in groups of students who offer feedback to each other on their papers (peer response). Critiques differ from reviews (these are also different from peer reviews) in that critiques offer more depth to their analysis. Think of the difference between a scholarly article examining a work of literature in a journal (critique) and the kinds of topics that would be covered there vs. a few-hundred-word review  of a book in a newspaper or magazine for the lay audience, for readers to decide whether they should purchase it.   Compare the term critique with  critical analysis,  critical essay,  and evaluation essay. Critiquing criteria  are the standards, rules, or tests that serve as the bases for judgments.   Critiquing a Paper A critique starts out with a summary of the topic of the paper but differs from a straight summary because it adds the reviewers analysis. If a critique is happening to the first draft of a paper, the issues brought by the reviewers need to be large-scale issues with the premise or procedure of obtaining the results- in the case of a scientific paper peer review- and arguments, such as flaws in logic or source material and fallacies, rather than be criticisms on a line level (grammar and the like). Ambiguity and irony presented in the paper could be targets as well. The  critique  is the process of objectively and critically evaluating a research reports content for scientific merit and application to practice, theory, and education, write Geri LoBiondo-Wood and Judith Haber. It requires some knowledge of the subject matter and knowledge of how to critically read and use critiquing criteria. (Nursing Research: Methods and Critical Appraisal for Evidence-Based Practice. Elsevier Health Sciences, 2006) A critique should also point out what works well, not just the flaws in the paper.   A critique should emphasize first what the article contributes to the field and then identify the shortcomings or limitations, write authors  H. Beall and J. Trimbur. In other words, a critique is a balanced appraisal, not a hatchet job. (How to Read a Scientific Article. In Communicating Science: Professional Contexts, ed. by Eileen Scanlon et al. Taylor Francis, 1998) The Purpose of a Critique Arguments by the reviewer also need to be backed up with evidence. It isnt enough just to say that the paper in question is flawed but also how its flawed and why- whats the proof that the argument wont hold up? It is important to be clear about what a  critique  is supposed to accomplish, write authors  C.  Grant Luckhardt and William Bechtel.  They continue: A critique is not the same as a demonstration that the  conclusion  of someones  argument  is false. Imagine that someone has circulated a memorandum arguing that your company  retain  your current legal counsel. You, however, are convinced that it is time for a  change,  and want to demonstrate that....It is important to note here that you can prepare such a demonstration without mentioning any of your colleagues arguments or  rebutting  them. A critique of your colleagues demonstration, in contrast, requires you to examine the arguments in the demonstration and show that they fail to establish the conclusion that the current legal counsel should be retained.A critique of your colleagues demonstration does not show that its conclusion is wrong. It only shows that the arguments advanced do not establish the conclusion it is claimed they do. (How to Do Things With Logic. Lawrence Erlbaum, 1994) For more information on how to put one together, you may wish to also read How to Write a Response Paper. Self-Critiques in Creative Writing A related term to critiquing used frequently in scholarly Bible study is exegesis, though it doesnt apply only to Bible scholarship. An exegesis (in a creative writing discourse)...is a scholarly piece of writing  with a focus on textual analysis and comparison using literature which relates to your creative writing project. Usually an exegesis is longer than a critique and reads more like a dissertation. There tends to be greater emphasis on your chosen comparative text than on your own creative writing project, with a clear thesis linking the two.The good news is, once you learn how to write a critique on your creative process, you will find that it actually helps you to better understand your creative writing. (Tara Mokhtari,  The Bloomsbury Introduction to Creative Writing. Bloomsbury, 2015)

Battle of Okinawa in World War II

Battle of Okinawa in World War II The Battle of Okinawa was one of the largest and costliest military actions during World War II (1939–1945) and lasted between April 1 and June 22, 1945. Forces Commanders Allies Fleet Admiral Chester NimitzAdmiral Raymond SpruanceAdmiral Sir Bruce FraserLieutenant General Simon B. Buckner, Jr.Lieutenant General Roy GeigerGeneral Joseph Stilwell183,000 men Japanese General Mitsuru UshijimaLieutenant General Isamu ChoVice Admiral Minoru Ota100,000 men Background Having island-hopped across the Pacific, Allied forces sought to capture an island near Japan to serve as a base for air operations in support of the proposed invasion of the Japanese home islands. Assessing their options, the Allies decided to land on Okinawa in the Ryukyu Islands. Dubbed Operation Iceberg, planning began with Lieutenant General Simon B. Buckners 10th Army tasked with taking the island. The operation was scheduled to move forward following the conclusion of fighting on Iwo Jima which had been invaded in February 1945. To support the invasion at sea, Admiral Chester Nimitz assigned Admiral Raymond Spruances U.S. 5th Fleet (Map). This included the carriers Vice Admiral Marc A. Mitschers Fast Carrier Task Force (Task Force 58). Allied Forces For the coming campaign, Buckner possessed nearly 200,000 men. These were contained in Major General Roy Geigers III Amphibious Corps (1st and 6th Marine Divisions) and Major General John Hodges XXIV Corps (7th and 96th Infantry Divisions). In addition, Buckner controlled the 27th and 77th Infantry Divisions, as well as the 2nd Marine Division. Having effectively eliminated the bulk of the Japanese surface fleet at engagements such as the Battle of the Philippine Sea and the Battle of Leyte Gulf, Spruances 5th Fleet was largely unopposed at sea. As part of his command, he possessed Admiral Sir Bruce Frasers British Pacific Fleet (BPF/Task Force 57). Featuring armored flight decks, the BPFs carriers proved more resistant to damage from Japanese kamikazes and were tasked with providing cover for the invasion force as well as striking enemy airfields in the  Sakishima Islands. Japanese Forces The defense of Okinawa was initially entrusted to General Mitsuru Ushijimas 32nd Army which consisted of the 9th, 24th, and 62nd Divisions and the 44th Independent Mixed Brigade. In the weeks before the American invasion, the 9th Division was ordered to Formosa forcing Ushijima to alter his defensive plans. Numbering between 67,000 and 77,000 men, his command was further supported by Rear Admiral Minoru Otas 9,000 Imperial Japanese Navy troops at Oroku. To augment his forces further, Ushijima drafted nearly 40,000 civilians to serve as reserve militia and rear-echelon laborers. In planning his strategy, Ushijima intended to mount his primary defense in the southern part of the island and entrusted fighting at the northern end to Colonel Takehido Udo. Additionally, plans were made to employ large-scale kamikaze tactics against the Allied invasion fleet. Campaign at Sea The naval campaign against Okinawa began in late March 1945, as the carriers of the BPF began striking Japanese airfields in the Sakishima Islands. To the east of Okinawa, Mitschers carrier provided cover from kamikazes approaching from Kyushu. Japanese air attacks proved light the first several days of the campaign but increased on April 6 when a force of 400 aircraft attempted to attack the fleet. The high point of the naval campaign came on April 7 when the Japanese launched Operation Ten-Go. This saw them attempt to run the battleship Yamato through the Allied fleet with the goal of beaching it on Okinawa for use a shore battery. Intercepted by Allied aircraft, Yamato and its escorts were immediately attacked. Struck by multiple waves of torpedo bombers and dive bombers from Mitschers carriers, the battleship was sunk that afternoon. As the land battle progressed, Allied naval vessels remained in the area and were subjected to a relentless succession of kamikaze attacks. Flying around 1,900 kamikaze missions, the Japanese sunk 36 Allied ships, mostly amphibious vessels and destroyers. An additional 368 were damaged. As a result of these attacks, 4,907 sailors were killed and 4,874 were wounded. Due to the protracted and exhausting nature of the campaign, Nimitz took the drastic step of relieving his principal commanders at Okinawa to allow them to rest and recuperate. As result, Spruance was relieved by Admiral William Halsey in late May and Allied naval forces were re-designated the 3rd Fleet. Going Ashore Initial U.S. landings began on March 26 when elements of the 77th Infantry Division captured the Kerama Islands to the west of Okinawa. On March 31, Marines occupied Keise Shima. Only eight miles from Okinawa, the Marines quickly emplaced artillery on these islets to support future operations. The main assault moved forward against the Hagushi beaches on the west coast of Okinawa on April 1. This was supported by a feint against the Minatoga beaches on the southeast coast by the 2nd Marine Division. Coming ashore, Geiger and Hodges men quickly swept across the south-central part of the island capturing the Kadena and Yomitan airfields (Map). Having encountered light resistance, Buckner ordered the 6th Marine Division to begin clearing the northern part of the island. Proceeding up the Ishikawa Isthmus, they battled through rough terrain before encountering the main Japanese defenses on the Motobu Peninsula. Centered on the ridges of Yae-Take, the Japanese mounted a tenacious defense before being overcome on April 18. Two days earlier, the 77th Infantry Division landed on the island of Ie Shima offshore. In five days of fighting, they secured the island and its airfield. During this brief campaign, famed war correspondent Ernie Pyle was killed by Japanese machine gun fire. Grinding South Though fighting in the northern part of the island was concluded in fairly rapid fashion, the southern part proved a different story. Though he did not expect to defeat the Allies, Ushijima sought to make their victory as costly as possible. To this end, he had constructed elaborate systems of fortifications in the rugged terrain of southern Okinawa. Pushing south, Allied troops fought a bitter battle to capture Cactus Ridge on April 8, before moving against Kakazu Ridge. Forming part of Ushijimas Machinato Line, the ridge was a formidable obstacle and an initial American assault was repulsed (Map). Counterattacking, Ushijima sent his men forward on the nights of April 12 and 14, but was turned back both times. Reinforced by the 27th Infantry Division, Hodge launched a massive offensive on April 19 backed by the largest artillery bombardment (324 guns) employed during the island-hopping campaign. In five days of brutal fighting, U.S. troops forced the Japanese to abandon the Machinato Line and fall back to a new line in front of Shuri. As much of the fighting in the south had been conducted by Hodges men, Geigers divisions entered the fray in early May. On May 4, Ushijima again counterattacked, but heavy losses caused him to halt his efforts the next day. Achieving Victory Making skillful use of caves, fortifications, and the terrain, the Japanese clung to the Shuri Line limiting Allied gains and inflicting high losses. Much of the fighting centered on heights known as Sugar Loaf and Conical Hill. In heavy fighting between May 11 and 21, the 96th Infantry Division succeeded in taking the latter and flanking the Japanese position. Taking Shuri, Buckner pursued the retreating Japanese but was hampered by heavy monsoon rains. Assuming a new position on the Kiyan Peninsula, Ushijima prepared to make his last stand. While troops eliminated the IJN forces at Oroku, Buckner pushed south against the new Japanese lines. By June 14, his men had begun to breach Ushijimas final line along the Yaeju Dake Escarpment. Compressing the enemy into three pockets, Buckner sought to eliminate enemy resistance. On June 18, he was killed by enemy artillery while at the front. Command on the island passed to Geiger who became the only Marine to oversee large formations of the U.S. Army during the conflict. Five days later, he turned command over to General Joseph Stilwell.   A veteran of the fighting in China, Stilwell saw the campaign through until its finish. On June 21, the island was declared secure, though fighting lasted another week as the last Japanese forces were mopped up. Defeated, Ushijima committed hara-kiri on June 22. Aftermath One of the longest and costliest battles of the Pacific Theater, Okinawa saw American forces sustain 49,151 casualties (12,520 killed), while the Japanese incurred 117,472 (110,071 killed). In addition, 142,058 civilians became casualties. Though effectively reduced to a wasteland, Okinawa quickly became a key military asset for the Allies as it provided a key fleet anchorage and troop staging areas. In addition, it gave the Allies airfields that were only 350 miles from Japan. Selected Sources U.S. Army: Okinawa - The Last BattleHistoryNet: Battle of OkinawaGlobal Security: Battle of OkinawaU.S. Army: Okinawa - The Last Battle

Methods Of Employee Evaluation And Their Effectiveness Case Study

Methods Of Employee Evaluation And Their Effectiveness - Case Study Example In the first interview, the first step the supervisor needs to familiarize the new employee with the kind of duties they will be required to perform. The next step will be introducing him or her to the other workmates. Lastly, he tells them of the expectations required of them and the company’s policies and code of conduct (Watkins & Leigh 2009). His plan for the day involves ensuring that there are sufficient cleaning materials, that each employee is transported to the place of work and lastly ensuring that all cleaning duties are completed to the client’s satisfaction and in time. The method of evaluation he uses mainly involves punctuality, the completion of duties on time and the feedback he gets from the clients. He describes that work in the 21st century is full of challenges due to the many personality types he has to deal with daily. The work is also complicated by the social-economic demands of the workers in hard economic times. On the other hand, the second supervisor who deals with a non-recruitment work takes the first day to understand the employees’ strengths and weaknesses so that he can assign him the most suitable workstation basing on those attributes. Familiarizing them with the workplace and their responsibilities is also critical. The work plan in a security company is clearly laid down so there is no need for daily preparation. Since there are clearly defined roles, my work is to ensure that they are strictly followed. In this kind of work, the most efficient way to carry out evaluation is by the punctuality of the employee. Another way is how they relate to the staff and clients of the bank. In the business of a security company, how you handle the employees is important as they can be easily poached by other companies. He overcomes this challenge by providing strong leadership and caring for the needs of his employees.

Comparison Essay Example | Topics and Well Written Essays - 750 words

Comparison - Essay Example Virtue ethics written by Aristotle emphasize that a person is deemed to be of an upright character if the choice he or she makes or if his or her actions display a morally virtuous character. This implies that for a person to develop the right moral virtues, he or she must mull over his or her thoughts, feelings and attitudes. Confucian ethics, on the other hand, are defined as kinds of virtues. Some people have described them as the virtues of virtues. This is because they are the virtues that are in a much defined and detailed manner. Confucius expounded on the virtue ethics, adding his own principles and integrating them with the religious views of the Chinese people. Confucian ethics mostly focus on humanity of a person. This is where he explains the need for compassion among human beings, good heartedness, and altruism. Confucian ethics also focus on the morality of a person, which he describes as righteousness. Since the Confucian ethics are not bound by any law, he also articu lates the fact that morality comes by reason and differentiating between what is good and what is wrong. In the Confucian ethics of humanity, the ethics have a characteristic of placing human beings before property. Confucius elaborates clearly that humans are to be more valued than property such as horses. He focuses on the generosity on fellow humans but not on property. The virtue ethics, on the other hand, describe a moral person as one who will treat all things within his reach with care and concern. Virtue ethics are meant to change person’s overall character traits, not only towards humans but also towards other things, as long as they are of importance to him or her (Shun and Wong 23). One more difference that comes out in analyzing Confucian and virtue ethics is that virtue ethics consider a person as being responsible both to himself and to the community. The Confucian ethics, however, give a different view concerning the duty to the community. Confucius points out that a person’s self and his or her family should come before the community. In his definition of virtue ethics, however, Aristotle emphasizes that good morals shape persons’ character traits, thus helping them make the right decisions. And, in turn, these decisions will affect the community as a whole. Value of the comparison Looking at the above comparison, one understands that virtue ethics help us in decision-making. According to Aristotle, it is virtue ethics that shape our thinking and our emotions, thus determining the decisions that we make (Carden 20). Virtue ethics, when well applied, also assist us in solving difficult life situations. When a person is faced with difficulties in life, he or she is able to solve them having other people in mind, so that his or her decisions do not affect the community negatively. In this case, I would say that the comparison is important, since, unlike what the Confucian ethics say, the community is of great importance to our thinking. The same applies to our property. In my opinion, we should also have our properties at the back of our minds when we are making any decisions. Confucian ethics, on the other hand, guide us in our relationships with our fellow human beings. By applying the ethics of humanity and compassion, human beings are able to co-relate well with each other. Thus, by combining the two

OSI Layer Assignment Example | Topics and Well Written Essays - 1750 words

OSI Layer - Assignment Example However, other similar system programs are not included in the scope of OSI model; however they perceive an end user's typing into a Layer 1 demand (Holmes, 2011; RingofSaturn, 2011). In other words, the application layer works as an interface between users and network. Thus, it allows the users to access network operational services. In addition, this layer holds a multiplicity of required processes: (Microsoft, 2011)   5 PRESENTATION LAYER 6 The presentation layer offers a range of encoding and encryption processes that are applied to the data received from application layer. The purpose of these processes is to make sure that information received from the application layer of one system will be understandable to the application layer of another system. In addition, it works as a translator of the network since it translates the data to be accessible to the system’s application layer. ... In this scenario, the complexity and size of a network transport protocol completely depends upon the kind of service which is presented to it by the network layer. In addition, for a trustworthy network layer with virtual circuit potential, a negligible transport layer is necessary. On the other hand, if the network layer is untrustworthy and/or simply facilitates datagram transitions method, the transport protocol should encompass widespread error discovery and recovery methods.  Moreover, the transport layer is responsible for carrying out following tasks: 8 NETWORK LAYER 9 Network layer offers freedom from data transfer technology and routing concerns, masks peculiarities of data transport medium from higher layers and offers switching and routing processes to create, uphold, and end network layer links and transfer data among various users. In this scenario, the network layer is mainly responsible for controlling the processes of the subnet, and making a decision that which ph ysical path the data should be based upon, main concerns of service, and other aspects. In addition, network layer of OSI model carries out following tasks: (Fairhurst, 2001; Fairhurst, The Internetwork Protocol (IP), 2008; Microsoft, 2011) 9 DATA LINK LAYER 10 The data link layer is the place where logical data and information (for example network IP addresses) are actually interpreted into the electrical pulses that move over the physical layer. In addition, ATM, Frame Relay and DSL follow Data Link layer mechanisms. Additionally, the OSI model data link layer offers error-free communication of data frames from one node to another network node over the physical layer, permitting layers above it to suppose virtually error-free data and network

Urban tourism, heritage and culture Essay Example | Topics and Well Written Essays - 2000 words

Urban tourism, heritage and culture - Essay Example Cultural and heritage centers are remarkable for contributing towards tourism industry, and generating income to towns and communities. Ð ¡ultures and heritages may be remarkable for construction of historical narratives regarding a culture, or concerning particular communities. In most cases, promotion of heritage centers and cultural heritages are not meant for tourism, but to preserve identity of communities for long periods. This heritage may be a form of symbolism, representing spectacular events, which may have shaped the lives and history of the people concerned. The main aspect in conservation of heritages is to maintain these symbols, and the unique characteristics of the preserved heritages are responsible for attracting both local and international tourists, as unique images of identity. Attraction of tourists to heritage sites leads to increased income generated through tourism activities in these regions, and urban tourism may result from this tourist activities. Many a uthorities have therefore reconditioned cities and towns near heritage centers to attract more tourists with an aim of not only preserving heritages, but to increase income in the tourism industry. In this report, the Amiens Cathedral of Notre- Dame in France will be considered as a precious heritage center that has been recognized and listed under UNESCO’s global heritage centers. Historical Background Amiens Cathedral, located in the heart of Picardy is among the largest Gothic churches constructed in the 13th century. The cathedral particularly stands unique in its construction, coherence of its plan, amazing fine displays of sculptures in the principle facade and the South transept, among other spectacular aspects (UNESCO, 2012). The cathedral was initiated in 1152 under the auspices of Bishop Evard, who made huge collections from clergy and people for this noble function (Brown 1846, 100). The cathedral was designed by Robert Lusarche as the architect, but the bishop and Lusdarche did not live to see the completion of the Cathedral that was completed in 1288 (Brown 1846, 100). However, the cathedral was first designed under the Romanesque architecture but was destroyed by fire in 1218, making reconstruction to be carried out in 1220 (UNESCO, 2012). Many of the statues and decorations in the cathedral were completed around 14th century; many years after the completion of the cathedral. The Amiens Cathedral is very different from other cathedrals and buildings in England, and other European locations in many aspects; including both style and design (Brown 1846, 101). This Cathedral is documented to be more advanced and perfect compared to other Gothic architectural works that were prominent during this period (Brown 1846, 101). The French cathedral is in many aspects different from many other cathedrals designed according to the Gothic architecture in this period, making it the most remarkable Gothic architectural work in history. The cathedral was r ecognized in 1972 by UNESCO under the World Heritage Site Agreement, but was to be officially listed as a world heritage in 1981 (Durand 2012, 9).This recognition changed the entire Amiens area, with the town being reconfigured as a tourist’s destination, leading to growth of more tourism infrastructure, consequently attracting thousands of tourists in this area, considering that France is one of the global leading tourist destinations today. Heritages leading to urban tourism Jenkins (1999) uses the word destination image a number of times and in different contexts. The image of any tourist destination is firstly designed in the cognitive opinion of the events, typical features, and character of the place. Increasing the information related to the image of such cities or places through organic means leads to enhanced clarity as Jenkins further elaborates, and this enhanced clarity leads to more tourists flocking these

2,000 word Conflict Analysis and Research Proposal

2,000 word Conflict Analysis and - Research Proposal Example To many, natural resources are a vital resource for development and seems as the sole sure path to poverty reduction and economic growth. The increased awareness of the correlation between natural resources, security, and conflict continues to serve as reinforcement for the perception that natural resources are now a security issue (Bannon and Collier 2003 ). While appreciating that there are other drivers, this proposal suggests a detailed research to establish the interrelationship between distribution of economic resources and conflict. A succinct understanding of this relationship is considered necessary especially when formulating and implementing policies to mitigate the risk of conflict whether within a country or region. Limited knowledge of the correlation has resulted into misaligned policies and strategies that fail to achieve their objectives on prevention of conflicts related to natural resources distribution. The contemporary society is concerned that tension and conflicts continue to persist despite the formulation and implementation of conflict prevention policies in various world regions and countries. Much has been done to combat conflicts although researchers have shown that tensions and threat of violence are still high. An understanding of the correlation between conflicts and various drivers is considered as a vital step towards sustainable conflict prevention strategies and policies (Odhiambo 2011). It is necessary that the society adopt strategies that comprehensively address regional conflicts regardless of the dynamics of the contemporary world. All aspects of life are experiencing fast changes largely because of globalization. This research proposal in an attempt to establish the linkage between natural economic resources and conflicts presents a succinct literature review, research methodology, and possible results in subsequent sections. The literature refers to earlier re search studies to give insight on how different regions and

Astronmy Essay Example | Topics and Well Written Essays - 500 words

Astronmy - Essay Example The planets appear to be varying in brightness since they are not always at the same distance from the earth Earth centered universe was proposed by ancient Greek philosophers, Aristotle and Ptolemy. All heavenly bodies are attached to 56 concentric spheres which rotate around the Earth. In their superseded theory of geocentric model, they assumed that earth is at the centre of universe and all planets and stars like sun revolves around the earth. The Greeks were also believed that the motion of the planets were circular and not elliptical. They also believed that the stars were circling around the poles and the stars near the equator rising and setting each day and circling back to their rising point. Polish astronomer Nicolas Copernicus was the first who put forward the sun centered universe theory which is known as heliocentric theory in the 1514. This theory assumes sun at the centre of the universe and all other planets revolving around it except moon. He was successful in predicting the earth’s third place in the solar system. He also believed that the shape of the orbit in which the planets revolving around the sun is not exactly circular. â€Å"Sometimes Mars went forward, other times it slowed down or went backwards. If the planets all revolved around the Earth, why didnt Mars orbit in a uniform way?† (Dean Regas) This idea actually questioned the authenticity of earth centered universe model and encouraged Copernicus to formulate his famous heliocentric theory. Earth centered universe concept was an ancient theory formulated mainly by some Greek philosophers like Aristotle, Ptolemy, Plato etc. Observations seem to reinforce this view. The Sun rises in the east and sets in the west. Stars in the north spin counterclockwise around the North Star. And the Earth appears to be the only thing that doesnt move. (Dean Regas) They argued that if the earth did move, then one

2,000 word Conflict Analysis and Research Proposal

2,000 word Conflict Analysis and - Research Proposal Example To many, natural resources are a vital resource for development and seems as the sole sure path to poverty reduction and economic growth. The increased awareness of the correlation between natural resources, security, and conflict continues to serve as reinforcement for the perception that natural resources are now a security issue (Bannon and Collier 2003 ). While appreciating that there are other drivers, this proposal suggests a detailed research to establish the interrelationship between distribution of economic resources and conflict. A succinct understanding of this relationship is considered necessary especially when formulating and implementing policies to mitigate the risk of conflict whether within a country or region. Limited knowledge of the correlation has resulted into misaligned policies and strategies that fail to achieve their objectives on prevention of conflicts related to natural resources distribution. The contemporary society is concerned that tension and conflicts continue to persist despite the formulation and implementation of conflict prevention policies in various world regions and countries. Much has been done to combat conflicts although researchers have shown that tensions and threat of violence are still high. An understanding of the correlation between conflicts and various drivers is considered as a vital step towards sustainable conflict prevention strategies and policies (Odhiambo 2011). It is necessary that the society adopt strategies that comprehensively address regional conflicts regardless of the dynamics of the contemporary world. All aspects of life are experiencing fast changes largely because of globalization. This research proposal in an attempt to establish the linkage between natural economic resources and conflicts presents a succinct literature review, research methodology, and possible results in subsequent sections. The literature refers to earlier re search studies to give insight on how different regions and

Economic Impact of the national adoption of Electric and hybrid cars Essay Example for Free

Economic Impact of the national adoption of Electric and hybrid cars Essay The Unites States consumes 25 % of the oil produced in the world and roughly 70% of this is consumed by the demand for transportation. The demand for crude oil in US is primarily driven by the demand for transport fuels with the price elasticity ranging between -0. 12 and -0. 3, as calculated for short-run and long-run elasticity respectively for 2008. Faced with higher fuel prices and the associated environmental hazards, the consumers and the government’s focus is shifting towards development and adoption of technology for hybrid cars. The use of hybrid electric vehicles (HEVs) and Plug-in hybrid electric vehicles (PHEVs) would reduce the green house gas (GHG) emissions and improve the economics of electrical industry by reducing the US dependency on foreign oil (Scot, Kintner-Meyer, Elliott, Warwick, 2007). The hybrid electric cars are cost effective compared to the conventional vehicles when run on gasoline and are absolutely emission-free in electric-only mode, when their batteries are recharged just by regenerative braking (afdc. energy. gov. ). The potential customer base which is identified as ‘early majority group’, are motivated to buy electric cars by a desire to reduce oil imports and help protect the environment (LaMonica, 2010). A comprehensive environmental assessment of the key air quality parameters, conducted by Electric Power Research Institute (EPRI, 2007), considering the adoption of hybrid electric vehicles outlines the following societal benefits of electrifying transportation include the following: †¢ Reduction in petroleum consumption, leading to reduced dependence on imported oil †¢ Net reduction in GHG emissions †¢ Potential to improve air quality Investing in electric vehicles has been a central tenet of the US. The government plans to invest $2. 4 billion to spur the production of 50,000 batteries a year for plug-in hybrids by 2011. This initiative will not only reduce the US oil imports, it will also reduce the pollution while boosting the economy by generating thousands of jobs for the Americans (AP, 2010). The adoption of Hybrid Electric Vehicles by a larger customer base will be a boon for the environment as well as the economy of the nation. With higher demand for the hybrid vehicles in future, it is expected that the cost of production of such vehicles will also come down due to economies of scale. This would further make the hybrid vehicles popular and thus expand the benefits. .? References AP. (2010, July 15). Obama to Promote Electric Vehicles in Michigan. Cnbc. com. Retrieved from http://www. cnbc. com/id/38259732 Environmental Assessment of Plug-In Hybrid Vehicles. (July 2007). Electric Power Research Institute. Retrieved from http://mydocs. epri. com/docs/public/000000000001015325. pdf Hybrid Electric Vehicles. Alternative and Advanced Vehicles. US Department of Energy. Retrieved from http://www. afdc. energy. gov/afdc/vehicles/hybrid_electric_benefits. html Scott, M. J. ,Kintner-Meyer, M. , Elliott, D. B. , Warwick, W. M. (November, 2007). Impacts Assessment of Plug-in Hybrid vehicles on electric utilities and regional U. S power grids: Part2: Economic Assessment. Retrieved from http://energytech. pnl. gov/publications/pdf/PHEV_Economic_Analysis_Part2_Final. pdf

Hrm Models Of Best Fit And Best Practice Management Essay

Hrm Models Of Best Fit And Best Practice Management Essay Report on LVMH (Moet Hennessy Louis Vuitton), the worlds leading luxury products group propose of making a report is to pass out edexcel program with a important subject of human resource planning and developments task assignment on lvmh company for find out difference in hrm modeles and how they worked on lvmh. Another task is on learning and development in multinational company as well as provide a recommendation for lvmh director for improve their strategy towards the staff for archive globally. And the last task for find out difference between recruitment and selection and hr function of international recruitment for lvmh. My approach for report is more practical and theoretical. INTRODUCTION TO ORGANIZATIONS LVMH (Moet Hennessy Louis Vuitton), the worlds leading luxury products group, including prestigious champagnes, wines, cognacs and spirits, as well as luxury goods, luggage and leather goods, fragrance and cosmetics products, watches and jewelry. The Company is also occupied in the haute fashion design and fashion businesses. LVMHs business consists of five principal business groups: Wines and Spirits, Fashion and Leather Goods, Perfumes and Cosmetics, Watches and Jewelry and Selective Retailing. In adding, LVMH has interests in financial media companies and in sale art sales, included under other performance. A vital part of the Companys production is situated in France, but sold through supplementary worldwide, in five major physical zones: France, Europe, the United States, Japan and the Far East. Louis Vuitton, a trunk-maker in Paris since 1854, became a star in the art of travel by creating baggage, bags and accessories as inventive as they were elegant and practical. A century and a half later, the legend lives on. Strengthened by its global renown, the Louis Vuitton legend is embodied by the Louis Vuitton Monogram Canvas, which has enjoyed unequalled victory since 1896 and played a starring role in the growth of modern luxury. Modernism form the story of Louis Vuitton. Task 1- HRM MODELS DIFFERNCE BETWEEN HRM MODELS OF BEST FIT ,BEST PRACTIS AND RESORSED BASED MODELS. Best practise vs Best fit It considers strategic human resource management approaches in conditions of the leadership that they offer for reward practices. There are difficulties in the sense that different writers from each perspective have different opinions about what comprise best fit or best practice. In spite of this, there are a few areas of conformity and as well as a number of points of difference. In the most common sense, both approaches view HR as having an significant role in following organisational strategy and objectives. Both approaches agree that payment practices should be consistent with other HR practices. There is a mutual view that an externally competitive reward system has an important role in attracting appropriate candidates and keeping employees. Both see rewards as a way of reinforcing organisational culture and structure. However, there are several significant difference. At the most broad level, best fit is a possibility approach while best practice is a universal approach. For best fit, organisational strategy comes first and all organisation systems and practices, together with reward. Just as organisational strategy is unique to the organisation, so is the reward system that will reinforce that strategy. For best fit, a narrow set of practices, including reward, precede strategy but provide the human resources needed to fulfil the organisations objectives, whatever they are. At a more specific level, best fit advocates display great self-reliance in the ability of the reward system to inspire specific individual behaviours. They support this view with hope Theory, a theory of motivation that advise that people with act in particular ways if they believe that their performance will lead to valued rewards. They suggest the use of variable incentives that are not combine into base pay to promote particular behaviours that are significant to achieving organisational objectives. inducement also provide financial flexibility because they are joined to an organisations ability to pay. Best fit proponents see rewards as the attach and the incentive. Since pay varies with performance, poor performers vote with their feet. outstanding performers are attracted to the large pay differentials that reward their performance. The Resource-Based Model The Resource-Based model approve an internal standpoint to explain how a companys exclusive bundle or collected works of internal resources and capabilities signify the foundation upon which value-creating strategies should be construct.Resources are inputs into a companys production process, such as brand names, individual employees skills, capital equipment, finance and talented managers and employee These resources can be tangible or intangible. Ability is the capacity for a set of resources to interactively or in combination achieve a task or activity.   Thus, according to the Resource-Based model, a companys resources and capabilities are more significant to formative the suitability of strategic actions than are the circumstances and characteristics of the external environment.   Thus, strategies should be selected that enable the company to best exploit its core competencies, relative to opportunities in the external environment. According to my thinking lvmh deploys their workforce planning and development in resourced best models because of following reasons The Resource-Based model of average returns is grounded in the uniqueness of a lvmh internal resources and capabilities.   Lvmh is identify the set of resources that provide the company with capabilities that are unique to the lvmh, relative to their competitors. Lvmh also identify those capabilities that enable the company to perform a task or activity better than its competitors. Lvmh assess or determine the potential for their unique sets of resources and capabilities to outperform its competitors in terms of returns. And also determine how a companys resources and capabilities can be used to gain competitive advantage. Lvmh is having with Locate and compete in an attractive industry. It is determine the industry that provides the best fit between the characteristics of the industry and the companys resources and capabilities.lvmh formulate and implement strategies that enable them to better exploit their resources and capabilities to take advantage of opportunities in the external environment than can their competitors.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, taking advantage of or exploiting resources and capabilities in the new competitive landscape may always result in a lvmh achieving a sustainable competitive advantage and above-average returns.   The potential to achieve a sustainable competitive advantage will be realised when lvmh resources and capabilities are valuable, rare, costly imitate, and no n substitutable TASK 2 LEARNING AND DEVELOPMENT Key Approaches Of Mnc For Learning And Development Of Their Staff Are Following Employee skills Review of Skills ,Prosperity for all in the global economy world class skills consider as implementing initiatives such as Train to Gain and signing the Employer Skills in mnc More organisations raise educational standards among young people before they enter the workforce rather than employers responsibility to raise literacy/numeracy standards within the workforce Mnc are requiring a broader range of skills and a higher level of skills . The key skills that employers class as very important include interpersonal and communication skills. However organisations feel that new employees currently lack communication/ interpersonal skills and management/leadership skill that organisations feel will be required to meet business objectives in the future. E-learning Nonetheless, over half (57%) of MNC organisations use e-learning, while nearly half tend to agree that e-learning is the most important development in training in the past few decades. There is some indication that e-learning will be increasingly used as a training tool in MNC. that e-learning demands a new attitude to learning on the part of learners for achieving a goal MNC make e-learning more effective by combined with other forms of learning. Coaching MNC undertake coaching activities, with a similar proportion finding coaching to be an effective tool.However, the purpose of coaching would appear to vary according to whom coaching is offered. Thus, within organisations that offer coaching to all of their employees, the purpose of this coaching is evidently used for general personal development and to remedy poor performance , whereas within organisations that offer coaching only to managers, the emphasis for the purpose of coaching shifts towards its position as part of a wider management and leadership development programme. The bulk of the responsibility for delivering coaching lies with line managers coaching those who report to them and to HR and learning, training and development specialists in MNC The main methods used for evaluating the effectiveness of coaching in MNC include through observation of changes and reviews of objectives conducted with line managers, coach and coachee. Expectations of new employees MNC required greater demand for learning and development among new employees (joining from school, college or university) compared with five years ago. More than half also feel that these new employees also require more structured career development, while two in five have seen greater demands for professional qualifications and greater feedback on performance Future skill requirements Reflecting the current need for both a diverse range of skills and an increased competency within those broader skill bases, MNC will require a broader range of skills. In terms of the types of skill that organisations feel need to be specifically developed to meet business needs over the years, most feel that management or leadership skills , communication or interpersonal skills , customer service skills and business skills are the highest priorities. Literacy and numeracy skills Training spends and budgets MNC organisations have a training budget and continue to spend more per employee per year on training, compared with the private sector and with the public sector. Learning and development for the future goal The majority of MNCS have experienced change over the last few years in delivering learning and development, with the most significant change concerning management development in the form of new programmes to develop the role of line managers Indeed, the crucial role of line managers highlighted in previous surveys is resistant this year, with the widely held being involved in determining learning and development needs and half predicting line managers will have greater responsibility for learning and development over the next five years On the whole, learning and development managers in MNC have accurately forecast changes in learning and development practices; e-learning, coaching, mentoring and in-house development programmes were all previously highlighted as growth areas. In-house development programmes and coaching by line managers are both now used more than previously. Lvmh face the problem of international development of its staff. There some recommendation for learning and development of its staff globally LVMH has required to create a pool of global managers with a working knowledge of international markets. A global manager should be defined as a person with the training or experience needed to manage a global business. He or she can perform from any place in the world thanks to a global vision and skills in managing multicultural and multilingual teams. To have such abilities, an individual must have worked in a number of countries so that his or her potential can be realised and perceived. LVMHs performance appraisal system should not only based on results but also on the ability to propose and implement new ideas. LVMH has a career management process called organisational and management review (OMR) . This annual process aims at reviewing HR objectives and results. The OMR is an essential tool for the organisations HR planning, taking into deliberation organisational needs for the next three years. It defines sequence planning and high-potential and ready to move lists. Employees identified on these lists are should be given development experiences, including international assignments, in order to arrange them for top management place. The OMR particularly seem back on the previous years objectives for high-potentials and those ready to move and assesses their current development. LVMH should manages to staff internally two in every three executive positions. To develop the skills and capacity of LVMH staff to ensure that flexibly and effectively to changing demands for service delivery, now and in the future, and strategic aims are achieved.their should be create an environment which encourages and supports excellence. For example LVMH should spends approximately  ¾ of its budget,  £11m, on employing staff. It is therefore important we have a robust strategy to ensure that they have staff with the right skills to deliver strategic aims. 1.4% of the  £11m budget is spent on staff learning and development and it is important that this investment is maximised. This sum keeps out on the job learning and development activities and support. All staff of LVMH are expected to develop the skills, knowledge and attributes required in their job through all learning and development processes not only training courses. Every year each member of staff should have the opportunity to engage in learning and development activities .LVMH should invest in staff development in order to make a direct impact on service delivery TASK 3 RECRUITMENT AND SELECTION Selection is different from recruitment, where recruitment technically lead selection. Recruitment involves recognize the sources of manpower and stimulating them to apply for jobs in the organizations. On the other hand, selection is the p rocess of decideing the best out of those recruited. Recruitment is positive as aims at rising the number of applications for wider choices or for increasing the selection ratio. Selection is an significant function as no organization can get its goals without selecting the correct people, where defective in selection leads to wastage of time, money and plunder the environment of an organization. In this regard, scientific selection and placement of personnel can go a long way in structure up a steady work force, where it helps to decrease absence and labour turnover at the same time very helpful inside increasing the efficiency and productivity of the enterprise The ultimate objectives of both recruitment and selection are to acquire suitable candidates but their instant objectives be different, where the basic objective of recruitment is to attract maximum number of candidates so that more options are offered .The basic purpose of recruitments is to create a talent pool of applicant to enable the selection of best applicant for the organization, by attracting more and more workforce to apply in the organization whereas The basic purpose of selection process is to choose the correct candidate to fill the Selection involves the sequence of steps by which the candidates are screened for various positions in the organization. Recruitment is a positive process i.e. encourage more and more employees to apply whereas Selection is a negative process as it involves refusal of the unsuitable candidates. Recruitment is troubled with tapping the sources of human resources whereas Selection is troubled with selecting the most suitable candidate through various interviews and examination. . There is no agreement of recruitment recognized in recruitment whereas Selection results in a agreement of service between the employer and the selected employee. Recruitment is the process of probing the candidates for employment and inspiring them to apply for jobs in the organization Whereas Selection involves the sequence of steps by which the candidates are screened for choosing the most suitable persons for empty posts. the ultimate objectives of both recruitment and selection are to obtain appropriate candidates but their instant objectives differ, where the vital objective of recruitment is to draw maximum number of candidates so that more options are available; the basic purpose of selection is to choose most excellent out of the available candidates. recruitment be different from selection in terms of process, where it take on the process of making application pool as large as possible; while selection take on the process through which more and more candidates are discarded and less candidates are selected or for a moment not even a single candidate is selected. in respect to techniques concerned, recruitment techniques are not very intensive, requiring high skills, as next to this, In selection process, highly dedicated techniques are required. Therefore, in the selection process, only personnel with exact skills like expertise in using selection tests, conducting interviews and the like are concerned. since recruitment and selection are two inter-linked steps in the process of manpower gaining, they be different in term of outcome; where the outcome for recruitment is application pool which becomes input for selection process, on the other hand, the outcome of selection process is in the form of finalizing candidates who will be offered jobs. Argument for lvmh international recruitment HR function The busy global organizations and the rapid changing companies do not find time to perform various functions of recruitment. Therefore LVMH should advise the candidates to be present for an interview directly and without a prior application on a specified date, time and at a specified place. The busy and dynamic global LVMH should encourage the possible job seekers to move towards them personally and consult them regarding the jobs. And select the suitable candidates from among such candidates though the selection process. LVMH should request the professional organizations to search for the best candidates particularly for the senior executive positions. The professional organizations search for the most suitable candidates and advice to company regarding the filling up of the positions. LVMH should develop the pool of human resources for possible employment. The prospective employers contact these organizations to recruit the candidates. The body shoppers appoint people for their association and give the required/specific employees to various organization on request. In fact, body shoppers collect fee/commission from the organizations and pay the salary/benefits to the employees. It is like acquisitions, mergers, and takeovers help in getting human resources. In addition, LVMH do also have alliances in sharing their human resources on ad-hoc basis. The technological revolutions in telecommunication helped LVMH to use internet as source of recruitment. lvmh advertise the job vacancies though the World Wide Web internet. The job seekers send their application though e-mails or internet websites. RECOMMENDATIONS The luxury goods are very receptive to the fluctuation of economy; any economic wave could influence its sales. LVMH is business mainly depends on the economic condition, if economy was depressed, its sales growth slow down sharply like it did in 2002, since demand for luxury goods declines markedly when recession or depression happens. Broad gaining makes no sense and could bring load, such as it acquired Pury Luxembourg, which is criticized since there was no room for art auction market. The mission of the LVMH group is to represent the most refined qualities of Western Art de Vivre around the world. LVMH must continue to equal to elegance and creativity. lvmh should take young graduates , mostly single for their international assignment and should give support neede to ensure smooth relocation. there should be some insurance schemes available and also international insurance. Lvmh should recruit more individuals whos having international knowledge and know at least four language and also immersed in several cultural and tradition. LVMH should have clear and and simple principal that can be applied to all countries with having harmozinious practise to allow for more global workforce between both countries and employee. the employee should be pay higher than his colleagues.